How do we do it?
We conduct qualitative research that helps us understand the exact causes of certain behaviors: what people think about a topic, how they make specific decisions and why. We conduct qualitative research on a representative number of people, thanks to which we thoroughly analyze selected phenomena. The best sources of such data are group interviews, in-depth individual interviews and moderated creative sessions.
We also carry out quantitative research which main goal is to determine the scale of phenomena and trends prevailing on the market. We use surveys that help us measure Net Promoter Score (NPS) and Customer Effort Score (CES) indicators.
We conduct in-depth individual interviews (IDI) and focus group interviews (FGI). We talk to your target groups according to a previously designed scenario to draw meaningful conclusions about their problems, needs and expectations.
We examine the scale of the problem by using questionnaires. The survey is carried out mainly by telephone. The interviewer is asked to choose one of the answers or to determine the degree of satisfaction.
The form of observation within which we follow the user and monitor everything that is happening around him. We pay attention to the interaction between it and the brand under study in order to understand the client’s behavior as best as possible.
The form of participant observation which relies on the experience of the service. In order to collect information about the services offered on the market, we use them and then analyze the observations.